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LesezeichendiensteKatalog der UB UniBw M (1/1)
Omni-channel retail and the supply chain : working together for a competitive advantage
Autor/Hrsg./Bearb.: Myerson, Paul
Ort, Verlag, Jahr: Boca Raton, Routledge, Taylor & Francis, 2021
Umfang: xvi, 266 Seiten
ISBN: 9780367641979
Schlagwort: Supply Chain Management / Electronic Commerce
Signatur: 35/BWL395/2021.1209
| Autor/Hrsg./Bearb.: |
Myerson, Paul
|
|---|---|
| Titel: | Omni-channel retail and the supply chain |
| Untertitel: | working together for a competitive advantage |
| Von: | Paul Myerson |
| Ort: | Boca Raton |
| Verlag: | Routledge, Taylor & Francis |
| Jahr: | 2021 |
| Umfang: |
xvi, 266 Seiten |
| Abstract: | "The days of going to the local department store to buy a television, view the options available and make a purchase, now seem "quaint." The emergence of the internet, smart phones, social media and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store, online via websites, and mobile apps. This process puts the supply chain "front and center" as consumers are increasingly demanding and browse, buy and return goods through various channels and not just the traditional "brick and mortar" way.^ |
| ISBN: | 9780367641979 |
| ISBN: | 0367641984 |
| Preis/Einband: | Hb.: £ 36.99 |
| ISBN: | 0367641976 |
| Notation: | BWL395 |
| Notation: | BWL275 |
| Schlagwort: |
Supply Chain Management ;
Electronic Commerce |
| Weitere Schlagwörter: | Physical distribution of goods Business logistics Multilevel marketing Retail trade Electronic commerce Business logistics Electronic commerce Multilevel marketing Physical distribution of goods Retail trade |
| Sprache: | Englisch |
| Andere Ausgabe: | Erscheint auch als |
| _Bemerkung: | Online-Ausgabe |
| _ISBN: | 978-1-00-026442-5 |
| Andere Ausgabe: | Erscheint auch als |
| _Bemerkung: | Online-Ausgabe |
| _ISBN: | 978-1-00-026444-9 |
| Andere Ausgabe: | Erscheint auch als |
| _Bemerkung: | Online-Ausgabe |
| _ISBN: | 978-1-00-312341-5 |
| Katkey: | 1721380 |
